Innovation is Alive and Well in the Elder Care Business… If One Knows Where to Look

The trend is clear: most seniors want to live at home. Innovation and creativity are needed to transform the fundamentals of private-pay service delivery. Private-pay home care is a fast-growing, labor-intensive business. How can the industry manage growth and the constant demand for labor in a market that is expected to explode as the first crop of baby boomers face both their own needs and the needs of their parents?

(PRWEB) June 11, 2006 -- SBANE June 2006 Breakfast Series –“Innovation is Alive and Well in the Elder Care Business… If You Know Where to Look,” featuring Andrea Cohen, CEO of HouseWorks

The trend is clear: most seniors want to live at home. Innovation and creativity are needed to transform the fundamentals of private-pay service delivery. Private-pay home care is a fast-growing, labor-intensive business. How can the industry manage growth and the constant demand for labor in a market that is expected to explode as the first crop of baby boomers face both their own needs and the needs of their parents?

To meet this new and growing need, innovative businesses are changing the elder care market through an entrepreneurial approach to service delivery evidenced by a customer-driven approach that returns a sense of control to adult children and their elderly parents.

HouseWorks is an elder care company dedicated to helping seniors live independently, no matter how challenging the circumstances. Honored by SBANE as a finalist in the 2006 New England Innovation Awards, HouseWorks’ message is a powerful one: you must exceed the expectations of your customers by providing reliable and responsive services.

Join SBANE for the inside story from an entrepreneurial CEO in an industry which will touch all of our lives in the immediate future.
When:
Thursday, June 22, 2006
7:00-7:30 a.m.: Networking
7:30-9:00 a.m.: Breakfast, Speaker
Where:
Newton Marriott, Newton, Mass.
Cost:
$40 SBANE Member/$50 Non-Member (pre-registered)
$45 SBANE Member/$55 Non-Member (pay-at-door)
Media contact:
Scott MacKenzie
The Castle Group, Inc
(617) 227-0012 x246

About the SBANE Breakfast Series
SBANE is committed to providing programs and advocacy relevant to the small business community, in addition to offering a venue for members and guests to benefit from a high-quality networking experience. Breakfast Series meetings attract CEOs and senior- and mid-level managers from all industries with a desire to learn how to do more and grow faster. For questions, or to register for this event, visit www.sbane.org or call (781) 890-9070.

About SBANE
The Smaller Business Association of New England (SBANE) helps businesses succeed through profitable connections. Its almost 1,000 member companies throughout New England range from smaller service businesses and product companies to 200+ employee manufacturing plants. SBANE’s educational programs and member services address the shared interests and needs of its diverse membership.

Company Name: THE CASTLE GROUP, INC.
Website: www.sbane.org